The Important Bit
Key performance wins (Year to Date – Jan 1 to April 12, 2025 vs. same period 2024):
+156%
Organic Traffic
New pages, optimization for keywords
+425%
Website Form Engagment
Relevant users found through relevant keywords
+536%
Google Search Impressions
Use this space to explain the above number.
1
One Happy Clients
What more can we say?
Josh has been instrumental in growing our online presence over the past year, helping bring both us and our website up to speed. I couldn’t recommend him more!
Terry Tarbox
Marketing Director
Why it worked
What made this project successful wasn’t just SEO tactics — it was the strategic thinking behind them:
Growth
Prioritising based on growth goals
Education
Educating internal teams for smoother execution
Evergreen
Targeting local and evergreen content for sustainable visibility
Collaboration
Collaborating closely with the client every step of the way
The Results: Visibility up, engagement soaring
Key performance wins (Year to Date – Jan 1 to April 12, 2025 vs. same period 2024):
Google Analytics PDF: Here
+156%
Organic search traffic
+425%
Website form Engagement
+536%
Google Search impressions
The Solution: Laying strong foundations and building for growth
I started working with SMS in February 2024, taking on not just one, but three separate sites across the business. It was a careful balancing act — deciding where to focus SEO efforts first, while aligning with the client’s growth goals and internal priorities.
Technical and on-page SEO foundations
We began with a deep audit of their main website, fixing outdated meta titles, descriptions, and site structure to meet current SEO best practices.
Evergreen content strategy
I created informative blog content addressing key industry topics — from types of heating systems to choosing the right air conditioning. These posts weren’t just educational; they were discoverable, SEO-rich, and designed to drive long-term traffic.
Local SEO optimisation
I built out service area pages targeting nearby towns, helping SMS show up in more local searches and attract high-intent visitors.
Google Reviews strategy
We introduced a system to consistently collect and showcase positive client reviews — boosting trust, credibility, and rankings.
Collaboration & education
Working closely with Marketing Director Terry Tarbox and MD Martyn, I also spent time educating their wider marketing team on SEO principles — helping avoid conflicts and ensuring we kept results on track.
The Problem: A strong business with a silent website
Southern Maintenance Solutions (SMS), a trusted HVAC specialist in Tadley, had been growing steadily through word of mouth — but their online presence didn’t reflect the quality of their work. Their website had been neglected, their social media was dormant, and they weren’t appearing in local searches.
They knew it was time to change. With plans to expand their business — including the launch of a new consumer-focused brand, SMS@Home — they needed a digital strategy that would get them seen by the right people in the right places.
That’s where Smart Searcher came in.
SEO Case Study: Southern Maintenance Solutions
How a Tadley-based HVAC company saw a 156% increase in organic traffic — in just over a year.